Highly Keen (An HR Firm)
Offers 4 Months Certification Course Certificate in Strategic Marketing Management (CSMM).PROGRAM QUICK FACTS: Class Day: Thursday Class Timings: 6:00 p.m to 9:00 p.m Duration: 4 Months Registration Fee: PKR 1,000 (Payable Once) Course Fee: PKR 5,000 Per Month Class Venue: Auditorium, 33-D, New Muslim Town, Lahore.
Course Facilitator: Waqas Altaf (Asst. Brand Manager – Mobilink Infinity) Waqas Altaf is a marketing specialist and trainer with diversified knowledge and experience in the field of marketing. Holding a first class masters degree in Business Administration from Punjab University, Waqas has earned several certifications from various Business Teaching Institutions, including LUMS and PIMS. He is also a certified marketing professional from Asia Pacific Marketing Association. Waqas is currently serving Mobilink (Broadband and Carrier Division) as Assistant Brand Manager. His previous working experience includes working for LINKdotNET, where he was responsible for various brand launches. His working portfolio also includes working independently on various marketing research projects based on Top of the Mind Brand Recall, Customer Satisfaction and New Product Development. Waqas, as an active member of Marketing Association of Pakistan (MAP), and Pakistan Advertising Association (PAA), has been a part of many marketing conferences and trainings. These trainings and conferences encompass a wide array of subject matter related to Brand Management, Sales Force Management, Marketing Research, Advertising and Business Skills. As a dedicated professional continuously in pursuit of bigger and better ventures, he is also specialist in New Product Development, Product Launch and Brand Building.
Highlights of Course Outline:
Stage One: Where we are now? Strategic and Marketing Analysis • Review Of General Marketing Concepts • Marketing Auditing And SWOT Analysis • Segmental Productivity And Ratio Analysis • Approaches To Competitor Analysis • Approaches To Customer Analysis
Stage Two: Where do we want to be? Strategic direction and strategy formulation • Mission And Objectives • Structural Marketing And Environmental Analysis • Market Segmentation, Target And Positioning - 1 • Market Segmentation, Target And Positioning - 2 • Formulation Of Strategy - 1: Analyzing The Product Portfolio • Formulation Of Strategy - 2:
Stage three: How to get there? Strategic Choice • Formulation Of Strategy - 3: Generic Strategies For Leaders, Followers, Challengers And Nichers • Product And New Product Strategies • Product And New Product Strategies • Pricing Policies And Strategies • The Distribution Plan
Stage Four: How to ensure arrival: Strategic Brand Management & Integrated Marketing Communication • Strategic Brand Management - 1 • Strategic Brand Management - 2 • Integrated Marketing Communication (IMC) 1 • Integrated Marketing Communication (IMC) 2
For detailed Course Outline, benefits and Registration Form, Please see www.highlykeen.com
Who Should Attend?
CSMM is especially designed to meet the professional learning needs of; - Newly appointed Marketing Professionals. - Professionals; who want to switch existing jobs and want to start their careers in Marketing Field. - Marketing Managers of Small and Medium Sized Organizations. - Fresh Marketing Graduates (who seek practical Knowledge of Marketing). ** We encourage companies to send teams to learn common language and frameworks and to help drive the implementation of new knowledge throughout the organization.
Contact for Registration Highly Keen (An HR Firm) Address: Office # 7, First Floor, Al-Hafeez Suites, 69-B-II, Gulberg III, Lahore. Phone: 042-35772137.