Key Sponsor - Dalda and Shangrila
Rural marketing is getting an importance because of the saturation of the urban market. As due to the competition in the urban market, the market is more than or as saturated as most of the capacity of the purchasers has been targeted by the marketers.
Dynamics of rural markets differ from other market types, and similarly rural marketing strategies are also significantly different from the marketing strategies aimed at an urban or industrial consumer. This, along with several other related issues, has been subject matter of intense discussions and debate.
Key Topics:
* Adopting a regional marketing approach in order to deepen your focus and extend your reach
* Moving towards an intentional and more aggressive deep channel strategy in rural markets
* Creating a holistic marketing strategy for the rural consumer
* Formulating a competitive pricing strategy for your products within rural markets
Key Benefits:
* Positioning and sustaining your brand and services within rural markets
* Addressing the challenges and the strategies in tapping into rural markets
* Gaining insights into using the appropriate media to enhance sales in rural areas
* Discussing ways to reach into rural areas for better customer penetration
* Recognizing the sensitivities of rural marketing
* Using community based activities to build sustainable brand loyalty
Key Speakers:
Shoaib Baig General Manager Marketing Coca Cola
Fazal Akbar Director Marketing Clover Pakistan
Kamran Khan Chief Commercial Officer National Foods
Awais Malik Director Marketing, Zong
Nasir Zuberi National Sales Manager Shangrila (Pvt) Ltd
Moazzam Ali Qadri, CEO, Oasis Insights
Afzal Shahabuddin, CEO, Resourcedge
Ramesh Singh Arora Chief Executive Officer MOJAZ Foundation
Syed Aon Mehdi Professor, Lahore University of Management Science
KEY Audience:
Chief Executive Officers, Directors, General Managers, Divisional Heads, Marketing Managers,Brand Managers, Advertising professionals, Marketing students
Conference Investment:
Rs. 6,500/- (per Participant) Including Materials, Lunch, tea and professional networking
Group Discount: Every fifth participant from the same organization is FREE.
Address:Marriott Hotel
House # 59 P Block 2 Pechs, Nazrul Islam Rd
Karachi.