Course description:
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This workshop provides a fast track understanding of Pakistan’s digital landscape and the elements involved in developing strategies as well as the high level considerations when implementing digital campaigns.
The workshop will look at trends in Pakistan’s digital landscape, what the impact of these trends are on consumers and their use of the media, industry best practices and standards as well as new and innovative uses of the technology in advertising. The workshop also addresses the issues and challenges facing agencies and marketers in adapting their organization to the new digital landscape.
The discussion group format will enable participants to be exposed to the latest in digital marketing as well share experiences and exploring common areas of concern or confusion in the adoption of digital.
Why This Workshop
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The ad inventory that has been sold for the last 50 years no longer works and marketers have started to figure that out. With declining returns on traditional media campaigns, marketers are increasingly looking for ways to get more out of their budgets in a media landscape that fragments more every year. Digital offers possibilities to do that.
In this workshop you will learn why:
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1. Digital Is Not About ‘The Internet’
2. Digital Marketing Is Not About ‘Online Banners’, ‘SEO’, ‘Social Media’, ‘SMS Marketing,’ and so forth
3. Digital Is About Behaviors, Not Technology
4. Digital Marketing Is About Stories & Values, Not Channels Per Se…
5. Why Every Screen, Interface or Object Is An Opportunity For Dialogue, Interaction, Response & Collaboration.
This workshop is especially relevant to brands which market to the upper income segements and the youth.
Today''s youth are the most mercurial target we''ve had to market to and generally ignore all attempts at engaging them using traditional methods. Over the next 3 years, this is only going to get worse. Yet Digital can help you engage them, provided you do not get stuck in the banner, paid, seo, facebook, mindset.
Aside from marketing to your future consumers however, my workshop has also been developed to show that how we as advertisers can harness and engage the new "consumer 2.0" using the tools that are increasingly taking more of their time than traditional media or as it is succintly put, it is for those people who want to learn how to "Balance Media Consumption and Media Spending" for the most optimal results.
Investment
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Rs. 8,500 per participant
(Every 4th participant from the same organization can attend the workshop at a 50% discounted rate.
For registeration, please contact Arsalaan Haleem 021 -3 4966252, 0345 2666178, or email at arsalaan@corporatetrainings.biz